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Project
Acquisition and turnaround of the historic Drake Plaza apartment
and commercial complex, a unique three-building development
in St. Louis, Missouri.
Location
In the heart of the St. Louis theater district near Powell
Symphony Hall and the Fox Theatre, the Drake Plaza is strategically
located near St. Louis University between downtown and the
fashionable Central West End, and is part of the continuing
revitalization of the Grand Center arts district.
Project Scope
The unique, visually integrated residential and commercial
complex includes 87 apartment units in a six-story high rise,
and 12,000 square feet of commercial space in two adjoining
buildings. It was built in the second decade of the twentieth
century and is listed on the National Register of Historic
Places.
Challenges
Finding productive uses for historic buildings and developing
effective management and marketing approaches for them three-quarters
of a century later is a challenge that few real estate professionals
today seek out. Located in a transition area of the inner
city, the Drake Plaza's difficulties were significant enough
that Kohner Properties was able to acquire it in a foreclosure
sale in 1997.
Opportunities
Located adjacent to the respected St. Louis University campus
and the rapidly revitalizing Grand Center Theater district
of the city, the 80-year-old Drake Plaza is also within minutes
of the Central West End, Union Station, Kiel Center, downtown,
and the river front. It is not far from two major hospital
complexes, and within a few blocks of major arteries. The
distinctive stone fronted structure is aesthetically a legitimate
neighbor of the Fox Theatre, Powell Hall, and other vintage
structures in the immediate vicinity. A key consideration
in Kohner's interest in the property was the fact that it
had undergone an extensive $10,000,000 renovation only ten
years earlier. It offered comparatively spacious one and two-bedroom
units ranging in size from 550 to more than 1,200 square feet,
plus a beautiful courtyard and stainless steel swimming pool.
Solution
In providing totally new interior finishes throughout the
building, Kohner was careful to include a variety of touches
that effectively emphasize the unique turn-of-the-century
architecture. Kohner developed new graphics and signage systems
especially for the Drake Plaza. All units feature Euro style
kitchens, ceramic tile baths, and central air conditioning.
The Drake Plaza was aggressively marketed to a demographic
base of city dwellers interested in both the excitement and
energy of the theater district and the property's distinctive
surroundings and convenient lifestyle. Savings on the renovation
made possible by Kohner's in-house construction management
resources made it possible to hold lease rates at attractively
low levels.
Outcome
From an occupancy rate of 80 percent before Kohner assumed
ownership, the Drake Plaza now enjoys an occupancy rate of
better than 98 percent (plus a waiting list of prospective
tenants). It has also proven to be an attractive venue for
commercial tenants, including a medical practice, chiropractic
office, accounting firm, and the organizational headquarters
for the St. Louis Association of Community Organizations (SLACO).
Community Impact
Once seen as a failing location with doubtful potential, the
Drake Plaza is now a sought-after place of residence in the
city's midtown area, and has become a valuable residential
and commercial anchor for the successful Grand Center Theater
and entertainment district.
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